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RHODESCO PRINT €¢ MAIL €¢ DESIGN PRESENTS
JUN
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Brad Rhodes
The Way I See It
 

No matter how your day is going, there is always something to be thankful for. May you face today and every day with an attitude of gratitude.

Be thankful that you don’t already have everything you desire. If you did, what would there be to look forward to?
Be thankful when you don’t know something; it allows you to learn.
Be thankful for the difficult times. During those times, you grow.
Be thankful for your limitations because they give you opportunities for improvement.
Be thankful for each new challenge because it builds strength and character.
Be thankful for your mistakes. They will teach you valuable lessons.
Be thankful when you’re tired and weary because it means you’ve made a difference.

Here’s the way I see it: Being happy doesn’t mean you have it all. It simply means you are thankful for all you have.

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Idea
Idea of the Week
Prove It: 5 Marketing Claims that Build Customer Confidence
SUCCESSFUL MARKETING STARTS WITH YOUR CLAIMS

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If you want high-quality leads that are easier to convert, your marketing and messaging must be superior.

Today, every brand shouts, "Trust us, we're great!" But can that boast really be true? Prospects are skeptical, and they're looking for proof from your business.

Successful marketing is about earning trust, and that starts with your claims.

The 5 Claim Types

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A business claim is any communication that makes a promise or guarantee or builds expectations in your prospects or clients.

Trust grows when businesses follow through on their commitments. So, persuasive messaging begins by using convincing, accurate claims. Which of the following brand promises can your business confidently make?

Convenience

When you claim to be convenient, you share how easy it is to work with you, including benefits like proximity, simplicity, and speed. Research shows that convenience is now a top priority for over 75% of consumers.

Comparability

Comparability claims declare that you stack up well next to your competition with assets like quality, value, or effectiveness. Decisions can be difficult, so make it easy for your customers to see why they should choose you over the competition.

Commitment

Commitment claims reassure your customers that you are trustworthy and demonstrate values like transparency, fairness, integrity, and a customer-first focus. They may also include promises to protect people, data, property, or the environment.

Connection

Connectional claims relate to your brand's loyalty, customer care, or role in the industry or community.

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When you personalize offerings, go the extra mile, or uniquely connect with customers, you demonstrate that you view each customer as more than a number in a database.

Competence

Competency claims state that you can deliver what is promised regarding qualifications, reliability, or consistency.

Promise it. Prove it. Platform it.

Does your company accurately convey and celebrate the things it does best?

Review every touchpoint where your business communicates with prospects and customers to maximize these strengths. What does each page of your website reveal about who you are or what makes you different? How do your flyers, mailers, or sell sheets pump up your product's superior value or your brand's unbeatable convenience? Do you plug these assets across every print medium?

Finally, remember to provide proof and promote the results. Fine-tuning your competitive claims will increase sales, referrals, and customer loyalty. Collect stats on the percentage of satisfied customers, the extended durability of your products, or the average money or time people save. Add faces to the stats and provide testimonial evidence that your claims are trustworthy. 

See more great ideas like this!
Click here to visit the RhoDESCO Print • Mail • Design - Ideas Collection.
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MARKETING
Marketing Tip
Creative Ways to Repurpose Videos
GET ADDITIONAL VALUE FROM YOUR ORIGINAL VIDEOS

Repurposing video content can be a great way to get additional value from your original videos and save time and money. Here are a few creative ways to repurpose your marketing videos:

  • Transcribe video content into a blog post. Blog posts packed with relevant keywords boost your SEO and help drive organic traffic to your website.

  • Create teasers for social media by cutting down relevant parts of your video into small trailers.

  • Capture sections of your video as animated graphics and GIFs, which can be a great way to add movement to your website or other messages.

  • Consider turning your video into a podcast, releasing only the audio portion.

  • Cut portions of webinars or how-to video tutorials into shorter, helpful clips and add them to your website's help center or resources section.

Video content is not the only type that can be repurposed. If you'd like creative ideas for gaining additional value from print marketing campaigns, give us a call today!

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Uncommon Product
Event Stickers
CREATE A BUZZ AROUND UPCOMING EVENTS

Custom event stickers are a great way to generate excitement and create a buzz for your event. When distributed in advance, they can also double as a unique save-the-date that provides recipients with a reminder. You can hand out event stickers in person, include them with purchases, and stick them on envelopes, packages, and other mailings.

Event stickers can promote any type of event, such as fundraisers, grand openings, campaign launches, customer appreciation events, weddings, and other exciting celebrations. When given out during events, they are a fun and affordable way to offer a memorable keepsake.

Event stickers can be printed in any size or shape and are available on a roll or cut to size. Let us know if you’d like help creating the perfect sticker for your upcoming event. We look forward to hearing from you!

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Tech Tip
Downloading Vector Files from Canva
SAVE CANVA FILES AS VECTOR

Did you know you can save a Canva design as a vector file? It's an excellent option for maintaining quality while resizing your artwork. Here are two different ways to download your Canva design as vector files.

Downloading your design as an SVG file. This option, available with a Pro account, ensures a high-resolution file with a transparent background. In Canva, click on Share > Download > SVG. Once downloaded, open the SVG file in Adobe Illustrator to manipulate elements such as resizing, color changes, and repositioning.

Downloading your design as a PDF. The second option does not require a Pro account. However, please note that the PDF will not have a transparent background. In Canva, click Share > Download > PDF. Do not click Flatten PDF. Open the PDF in Adobe Illustrator, Select All, and go to Object > Clipping Mask > Release. You may need to repeat this step if all of your design elements are not editable the first time.

If you have questions about file types when preparing your print documents, our team is ready to help! Email or call us anytime.

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Fun@Work

Spotlight Recipe

Alan Tudyk's Lemon Cake

Did You Know?

Unveiling the Hypnagogic Jerk

Printing Quiz

If your printer mentions the term justify, they mean...

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