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RHODESCO PRINT €¢ MAIL €¢ DESIGN PRESENTS
MAY
7
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Brad Rhodes
The Way I See It
 

Fishing Outside the Box

A game warden approached a man with a bucket full of live fish as he was enjoying a beautiful morning on the lake. The game warden asked the man, “May I see your fishing license, please?” Without missing a beat, the man replied, “I would, sir, but I don’t need a fishing license. These are my pet fish.”

“Pet fish?!” the game warden replied in disbelief. “What are you talking about?” The man calmly said, “Once a week, I bring my fish down to the lake and let them swim around for a while. Then I whistle, and they swim right back in my net, and I take them home again.”

Getting annoyed, the game warden said, “I don’t think so. I’m afraid you’re under arrest.” The man quickly replied, “It’s the truth – we do it all the time. Just let me show you!” The game warded agreed, “OK, fine. PROVE it.”

The man released the fish into the lake and stood and waited. After a few minutes, the warden said, "Well, when are you going to call them back?” The man replied, “Call who back?”

Here’s the way I see it: If you’re looking for a printer who will always be upfront and honest, look no further! We can help you create custom printing pieces you’ll love and within your budget. Give us a call today.

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Idea of the Week
Paper Shifts Color: Orange is the New Red
SO MANY ACRONYMS, SO LITTLE TIME

Have you ever been to a restaurant and all you wanted was a simple breakfast? Just when you thought you had your order all planned out, your waitress hits you with a rambling of options. Would you care for white, wheat, rye, or pumpernickel bread? Do you want those eggs fried, scrambled, poached, green, with a side of ham? Sometimes, the choices seem endless.

When it comes to printing, sometimes your options can feel a little like that, too. Take spot colors, for instance. Any colors that fall outside of the normal range of CMYK inks are commonly called "spot colors." Where CMYK colors use a blend of four specific inks - Cyan, Magenta, Yellow, and Black to create a wide range of color, spot colors are actually pre-mixed using a unique formula to create one, specific color. As you start to learn more about spot colors, one of the things you'll notice is that just like your breakfast options, there are a number of different acronyms and options that you're somehow supposed to be able to keep track of. Would you like coated, uncoated, or matte? Huh? Thankfully, they have pretty straightforward explanations.

C vs. U and Beyond

The acronyms C and U refer to "coated" and "uncoated." The key thing to remember here is that when used in reference to spot colors, they're actually talking about the paper and not the ink. Ink is made up of pigment (the color) and the carrier, which is usually oil. The oil part of the ink soaks into the paper and dries. The pigment sits up on top of the mineral or clay coating with coated papers, but soaks into the fibers with uncoated papers. Because the type of paper you're using can have a pretty significant impact on the way the ink color appears in real life, it's something you'll want to try and keep track of.

Here's an example of what coated versus uncoated paper would look like. You can see how the coated paper provides some extra "shine."

Coated Paper Uncoated Paper

That "shine" will affect how spot colors are displayed, so keep that in mind when making your paper choice.

Furthermore, if you were to compare the colors PANTONE 185C and PANTONE 185U side-by-side, for example, one of the first things you would notice is that PANTONE 185C looks a little brighter and a little more saturated than the PANTONE 185U version. You're still talking about literally the exact same ink, but the difference between coated and uncoated stock changes the way that ink ultimately looks when printed. Pretty fascinating, and pretty important to remember when making your decisions!

Pantone comparison

"M" stands for matte. Matte coated or dull coated papers are still coated with a mineral coating, so the ink colors typically look closer to the C or coated version, but keep in mind that these papers are not as bright and tend to make the color ink look a little more subdued.

Pretty simple, right?

Two other acronyms that you might encounter are CVU and CVC. The "CV" letters stand for "computer video" and are largely used to reproduce colors on a computer screen. Adding a "U" for uncoated or "C" for coated indicates which paper type is being simulated on the computer screen.

Hopefully, by now you've realized that your options aren't nearly as hard to work with as you thought they were. Remember that these options, even though they're used in conjunction with the ink are actually talking about the paper. The ink, for the most part, is the ink is the ink, but the paper is a whole different story. Select your swatches in any way you see fit, but remember, ultimately the type of paper you choose can make something darker, less saturated, more saturated or something else entirely.

See more great ideas like this!
Click here to visit the RhoDESCO Print • Mail • Design - Ideas Collection.
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MARKETING
Marketing Tip
Survey Subject Line Tips
CREATIVE SUBJECT LINES TO CONSIDER

Did you know that nearly half of email recipients decide whether or not to open an email based on the subject line? Here are a few tips to consider when choosing a subject line for your next customer survey:

  • Offer an incentive, such as giving something away to the first XX people who respond, or entering responders into an exciting giveaway drawing.

  • Create a personalized survey to segmented lists and solicit feedback for services and products you know they have experienced, such as recently ordering room service in a hotel.

  • Consider timeliness and be sure to request feedback shortly after their experience.

  • Use compelling language to invoke a sense of urgency, and encourage the recipient to read your email and take the survey as soon as possible.

Here are a few subject line examples:

  • We can’t wait to hear if you enjoyed your massage today?

  • We’re offering a special gift for telling us about your experience!

  • We value your opinion, {Name}! Click here to review our services.

  • Tell us about your experience for a XX% off coupon off your next visit!

Printed survey cards can also be a great way to gather feedback from customers during their visit. Let us know if you’d like help creating a survey card that your customers will enjoy filling out.

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Uncommon Product
Training Manuals
A GREAT WAY TO EDUCATE AND INFORM YOUR AUDIENCE

Training manuals are a great way to educate and inform your audience. Whether you need sales training manuals, technical training manuals, employee training manuals, management training manuals, safety training manuals, or customer service training manuals, we can help!

Professionally printed training manuals and materials will help your audience get up to speed faster and thoroughly learn and understand your processes and procedures.

Training manuals can be bound in a variety of ways, such as comb binding, saddle stitch, perfect binding, wire-o binding, custom three-ring binders, and corner stapling. We can provide custom printed or color-coded tabs to help organize your information. We also offer short-run orders, which enable you to make updates and changes as new developments occur, and help you avoid having obsolete or outdated content.

In addition to training manuals, we can also help you create corresponding training materials like booklets and pamphlets, posters, flashcards, tests, and quizzes.

If you’d like help creating training manuals for your team, our professional print team would love to help. And remember, other printers may be nearby, but nobody comes close.

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Tech Tip
Easily Align Images and Text in PowerPoint
ALIGN IMAGES AND TEXT IN A POWERPOINT PRESENTATION

A poorly designed PowerPoint presentation can easily distract your audience and lessen your credibility. For example, if you have several objects on one slide, they should align both horizontally and vertically for a more professional look.

Here are a few tips for aligning images and text in PowerPoint on a PC:

You can turn on the guides and gridlines to help you manually align objects. Go to the View tab and click Guides. While only one horizontal and one vertical guide visibly intersect in the center by default, you can easily add additional guidelines.

To add extra guidelines, first select Ruler from the Show area of the View tab. Ensure the original guide is at its starting 0.00 position. Press the [Ctrl] key on your keyboard and then click and hold the guide. When you drag, you will create a new guide. Place the new guide wherever you would like. Be sure to release the mouse button first and then the [Ctrl] key. If you release the [Ctrl] key first, the original guide will be repositioned instead of duplicated.

Note: you can set guides on your Slide Master to avoid accidentally dragging them around. To delete a guide, drag it off the slide.

You can also turn on gridlines by clicking the View tab and click Gridlines. This will show more dotted lines to help you align objects on the gridlines.

To automatically align multiple objects, go to the Format tab and click Align. You can choose horizontally, vertically, or distributing them equally apart from one another.

If you’d like help designing marketing materials for print, our creative team is eager to help! Give us a call today.

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

An irreverent look inside the world of business and finance.

A whimsical, slice-of-life view into life's fool-hardy moments.

Off-the-wall humor that puts a refreshing spin on the things we see every day.

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